Bien Etrenoir Community Wellbeing Platform
A bilingual wellbeing platform that connects Black communities in Canada with culturally adapted services, trainings and specialists who share their reality.
Bien Etrenoir, a Montreal-based wellbeing platform for Black communities, live at bienetrenoir.com.
Care that fits is hard to find
Many people look for mental health, family and wellbeing support and struggle to find providers who understand their lived reality. For Black communities in particular, finding a specialist who truly relates to them can decide whether someone seeks help at all.
On the other side, professionals from the community had no single, trusted place to be found, and no shared home for the trainings, articles and consultations that help people long before a first appointment.
- Members could not easily find specialists who shared their background and reality
- Services, trainings and educational content lived in different places
- Community professionals lacked a trusted platform to offer their services
- The experience had to feel welcoming in both French and English
One platform that understands its community
TecXra built Bien Etrenoir as a two-sided platform. Members browse a directory of adapted services, learn through trainings and a blog, and book consultations with specialists from their own community.
Professionals in mental health, social services and wellbeing create a professional account to publish their services and be found by the people who need them. The result is a platform designed around its members, not retrofitted for them.
A look inside the workflow
From a first visit to a booked consultation.
Discover
Visitors land on a welcoming, bilingual home page that explains who the platform is for.
Browse Services
Members explore the directory of adapted services and specialist profiles.
Learn
Trainings, workshops and blog articles support wellbeing between appointments.
Book
Members schedule a consultation with a specialist who fits their need.
Join as a Professional
Specialists create a professional account to offer their own services.
Grow the Community
More providers and members make the directory more useful for everyone.
What the system actually does
Services directory
Browse specialist profiles and adapted services across mental health, wellness and social support.
Consultation booking
Members schedule consultations and professionals manage their bookings.
Trainings and blog
Formations, workshops and articles on wellbeing, family, nutrition and entrepreneurship.
Professional accounts
Specialists from the community create a profile and offer their services on the platform.
Bilingual experience
The platform serves its members in French and English.
One home for everything
Services, learning content and community stories sit in one connected experience.
Built on
Member Experience
Professional Side
Booking
Content
What it looks like in use
Two doors into one platform: members find a service that fits their need, and professionals from the community create an account to offer theirs.
What changed
Illustrative Impact — representative outcomes for this class of system, not measured client figures.
Easier to find the right specialist
Members browse providers and services built around their reality in one directory.
A home for community professionals
Specialists get a trusted place to publish services and be discovered.
Support between appointments
Trainings and articles help members long before and after a consultation.
Welcoming in two languages
French and English content widens who the platform can serve.
How it was built
Community-first design
Shaped the brand, tone and journeys around the people the platform serves.
Services directory & profiles
Built the directory, specialist profiles and professional sign-up flow.
Booking & trainings
Added consultation scheduling alongside trainings, workshops and the blog.
Bilingual launch
Launched the platform in French and English for members and professionals.
Building a platform for a community you serve?
If you want a directory, booking and learning experience designed around your members, let's talk about what it should look like.