GIFTBOOSTER Giving & Rewards Platform
A Swiss crowdfunding platform that pairs local-cause donations with exclusive rewards from neighborhood businesses, live at giftbooster.ch.
GIFTBOOSTER, a crowdfunding platform serving French-speaking Switzerland (Vaud, Fribourg, Valais and neighboring cantons), connecting donors, local project creators, and neighborhood merchants on one site.
Three different audiences, one platform, zero friction
A crowdfunding site for local causes is a familiar idea. The harder problem GIFTBOOSTER set out to solve is making it work for three different people at once: someone who wants to support a cause nearby, a community organizer trying to raise funds for a project, and a local shop that wants to turn that generosity into a reason for new customers to walk through its door.
Each of those audiences needed its own clear entry point — "I want to support," "I want to raise funds," "I want to list my business" — without the site feeling like three different products stitched together, and without donors losing track of why a reward platform and a giving platform were the same place.
- Three distinct user journeys (donor, project creator, merchant) needed to coexist on one site without confusing any of them
- Donors needed a tangible, immediate reason to give beyond goodwill alone
- Local merchants needed a straightforward way to list an offer and reach people who had just supported a cause nearby
- The whole experience had to work in French, for a Swiss-canton audience, from the first screen
Give to a cause, unlock a reward from a real local business
TecXra built GIFTBOOSTER around a simple loop: a donor picks a local project to support, their contribution funds that cause, and in return they get access to the GIFTBOOSTER Boutique — a set of exclusive offers from participating local businesses. The giving and the reward are two sides of the same action, not two separate features.
The homepage routes each of the three audiences into its own path immediately — support a project, raise funds for one, or register a business — so a donor, an organizer, and a merchant each land on the experience built for them within one click.
A look inside the workflow
The same loop runs underneath every project on the platform, whatever cause it supports.
Browse
Find a local project by category, canton, popularity, or how close it is to its goal.
Contribute
Support the project of your choice with a contribution.
Funding Progress
The project's goal and progress ring update in real time for every visitor.
Unlock
Your contribution unlocks access to the GIFTBOOSTER Boutique.
Redeem
Claim an exclusive offer from a participating local business.
Local Reach
The merchant gains a new, engaged customer who came because they gave back.
What the system actually does
Browse & filter by cause
Projects can be filtered by category, canton, popularity, or how close they are to their goal.
Live funding progress
Each project shows real-time progress toward its goal with a simple percentage ring.
Exclusive merchant rewards
Every contribution unlocks discounts from real local businesses in the GIFTBOOSTER Boutique.
Three audiences, one platform
Dedicated paths for donors, project creators, and local merchants — not three separate tools.
Merchant storefronts
Participating businesses get their own listing with clear, exclusive offer terms.
Built for French-speaking Switzerland
A fully localized experience spanning Vaud, Fribourg, Valais, and neighboring cantons.
Built on
Platform
Commerce
Content
Infrastructure
What it looks like in use
Every visitor lands on the path built for them — support a cause, raise funds for one, or list a business — and every contribution loops back into a reward.
What changed
Illustrative Impact — representative outcomes for this class of system, not measured client figures.
A reason to give locally
Donors support a cause they care about and get something tangible back from their own community.
A reason for merchants to join in
Businesses reach newly engaged, locally-minded customers through an offer tied to a cause.
One platform, not three silos
Donors, project creators, and merchants each get a clear path without separate sites or logins.
Transparent funding, in real time
Anyone can see exactly how close a project is to its goal before deciding to support it.
How it was built
Three-audience platform design
Mapped distinct donor, project-creator, and merchant journeys onto one coherent site.
Giving & rewards loop
Built the core mechanism linking a contribution to Boutique access and a merchant offer.
Project & merchant tooling
Built project creation, category/canton filtering, and merchant offer listings.
Localized launch
Launched fully in French for the Swiss French-speaking cantons, with ongoing content via the blog.
Building a platform for more than one kind of user?
If your product needs to serve a few different audiences well on one site, let's talk about how to design that without it feeling like three products bolted together.